About the Course
Bournemouth University (UK) and UDLA (Ecuador) are offering the Communications Summer Academy and optional Language programs (English for Communicators and Spanish Course) in Quito, Ecuador. Courses and field studies will be taught by professors from both universities.
Communication Summer Academy: August 3rd – 8th
Language Program: July 20th – 31st
(includes course tuition, accommodation, sightseeing tours, field activities, lunch and welcome cocktail)
1 week Communication Summer Academy (40 hours):
$650 International Students
$530 Ecuadorian Students living in Quito
$499 UDLA Students
Optional: 2 weeks Language Intensive Program + 1 week Communication Summer Academy (July 20th – August 8th)
$ 1300 International Students
$ 1000 Ecuadorian Students living in Quito
COMMUNICATION SUMMER ACADEMY – International Students $650
COMMUNICATION ACADEMY + LANGUAGE PROGRAM – International Students $1.300,00
For undergraduate and masters Communications students and lecturers.
Last spots available
The University of the Americas in cooperation with Bournemouth University offers a week long Summer Communication School. The course combines lectures, seminars and co-curricular practical field work led by academic experts from Bournemouth University and University of the Americas. Students also have the option of participating in a two week long Spanish or English for Communications students workshop prior to the Communication Summer School.
The Communications course will cover topics such as creativity and innovation in advertising, social communication, animation design, communication and media. All the courses are taught in English and are suitable for undergraduate and postgraduate students with interest in communication, visual anthropology, animation, production, advertising and corporate communication.
During the lecturers and seminars students will work on developing skills involved in animation production, strategic advertising planning and journalism techniques in media with a special focus on best practices in England and Ecuador. They will also participate in a Pinhole Camera Workshop, which will allow them to understand the physics of light and the basic mechanics of photography. In the afternoon the participants will take part in exciting field activities which will give them the remarkable opportunity to investigate and take a closer look at Ecuadorian society. Furthermore, the course will give students insight into what makes advertising effective, by exploring the work of the best ad agencies in Quito.
In addition, the participants will take part in different sightseeing tours that will allow them to explore the astonishing UNESCO Heritage City Center of Quito, the most beautiful and the best preserved historic center in Latin America. On the other hand, the integration with Ecuadorian students and family homestay accommodations will give participants the opportunity to explore the local culture and explore the Ecuadorian point of view on mass media and freedom of speech making it a rich cultural immersion experience.
“Housing option available to participants in Quito is staying with host families and depends on the participants’ preference. We coordinate with St. Gallen Haus http://www.stgallenhaus.com/site2013/index.php/en/rooms, an organization with many years’ experience providing accommodations in Quito. A host family stay includes breakfast and dinner, as well as Internet service, laundry and basic cleaning each week.”
Seminars you can choose:
1. Creative advertising
Strategic Planning (Cliff Van Wyk)
Developing the Creative Brief; compiling a strategic advertising plan; advertising effects.
Innovation (Cliff Van Wyk)
Problem Definition; Trend Analysis; Opportunity Identification
Applied Creativity (Cliff Van Wyk)
Contemporary approaches to communications strategy; Behavioural Economics and Choice Architecture; Brand framing and reframing; Experiential / Sensory Communications.
2. Cinema & media in Ecuador
Design thinking (Paulo Guerra)
His workshop will be about the design of interactive products regarding principles and process of Design Thinking. Prior to the interdisciplinary workshop, there will be an introduction about the Processing and Arduino as tools for a quick prototype process. The rest of the workshop will be focused on converting daily objects into interactive, non-traditional interfaces for controlling multimedia content.
Production process in Ecuador (Miguel Muñoz)
The activity will be divided into two parts. First, students will analyze the production process in Ecuador and Latin America with a special focus on developing television products, relating their own personal experiences during the making of the audiovisual products. During the second part (workshop) students will participate in a project of character design and staging.
Documentary cinema in Ecuador (Noah Zweig)
This course will examine the unprecedented upsurge of documentary cinema in recent decades. At a time when traditional print media are entering extinction, and when more and more news agencies are shutting down their foreign bureaus, increasingly citizens are turning to documentaries for investigative journalism. The class examines the landscape of contemporary documentary film, particularly in the context of Ecuador’s “cinema boom” (300 percent growth since 2006), insofar as considerable deal of these films are nonfiction. What does it mean for a country that had almost no film industry to speak of a decade ago to suddenly be documenting itself. For pioneering Scottish documentarian John Grierson (1898-1972), the documentary is “the creative treatment of reality.” This course considers Grierson’s provocative definition, as well as others, as we explore the archaeology (how discursive traces of the past inform the present) of the documentary. We will look at subgenres of the documentary film, including the docudrama and the mockumentary or mock-documentary. Finally we will examine the documentary vis-a-vis issues of digital culture.
Ecuadorian film history (Galo Semblantes)
This course will examine the parallelism between traditional film history and the Ecuadorian film history. Analyzing the different social and technological factors that influenced Ecuadorian documentary to where it stands today.
3. Social communication
Introduction to Social Communication (Hilary Stepien)
This session will introduce participants to the concept of social communication. In addition to exploring its aims, objectives and techniques, concepts such as empathy and voice will be explored.
Stigma and Its Consequences (Hilary Stepien)
Types of stigma will be explored in the session, as will the questions who do we stigmatise, why, how and with what consequences? Together, we’ll also consider the role of the professional communicator in addressing stigma.
Mental Health, Communication and the Media (Hilary Stepien)
How is mental health reported in the UK media? This session will explore issues including the tone and volume of mental health coverage, as well as ways that individuals with mental health problems are represented in the media. Finally, strategies and tactics employed in mental health communication campaigns.
The language of Animation (Susan Sloan)
What are the specific languages of Animation? Metaphor, Metamorphosis, Condensation… and others.
Animation Design (Susan Sloan)
Designing characters/ worlds that communicate without words.
Animation Production (Susan Sloan)
Animation pipelines, practice and theory.
Animation Academic Project (Carolina Loor, David Cazar)
The activity will be divided into two parts. First, students who have already collaborated on the project will talk about their experience in developing the animation project, challenges and problems of an academic production.
The second part (workshop) focuses on practice. Students will take part in creating the project regarding character design and staging.
Field activities & Workshops you can choose
1. Visits to ad agencies.
2. Visits to newspapers and TV stations.
PINHOLE CAMERA WORKSHOP: theory and practice (Leonor Jurado)
Objectives: To expand photographic possibilities and learn the history of photography. The student will build a pinhole camera and investigate the optics of this technique.
Structure: Presentation, demo, practice and photo viewing.
Pinhole photography is a wonderful way to understand the physics of light and the basic mechanics of photography. This process is about discovery: since the camera has no viewfinder, the student will compose the shot in his/her imagination and therefore rely on intuition, logic and risk. The most important requirement is to have enough light to make successful images, and Quito is the perfect place for experimenting with this process: its geographic location makes for unique lighting scenes.
We will be using photographic paper for its easy processing/fixing of the image, so basic darkroom techniques will be required.
4. Documentary shorts.
1. City tour.
2. Guayasamín museum.
3. Visit to La Ronda.
Bournemouth University, located in the south-west part of England is recognized as the only Centre for Excellence in Media Practice in the UK. The BU´s Media School has been awarded with The Queen’s Anniversary Prize for Higher and Further Education, the UK’s most prestigious form of national recognition available to a UK academic or vocational institution. BU was granted for its contribution to world-leading excellence and pioneering development in computer animation. The graduates from the National Centre for Computer Animation (NCCA) have worked in Hollywood on films such as Lord of the Rings, Avatar, Gladiator, Star Wars, Madagascar and King Kong.
The Communication Summer Course will be led by three professors from this remarkable British University, all of them experts in their fields of Public Relations, Animation, Advertising and Marketing Communication.
The University of the Americas is located in the center – north of Quito and offers degrees in over 40 majors. Our educational model is based on rigor, innovation and applied learning. UDLA is part of the Laureate International University Network, the largest network of private universities in the world, and our academic offerings are based on the international standards set forth by Laureate International Universities. With over 15,000 students and 1,500 professors at UDLA, you will have the chance to really immerse yourself in the university environment and in Ecuadorian culture.
Cliff Van Vyk
An Ecuadorian filmmaker, he studied at the University of San Francisco in Quito, where he got his Bachelor degree in Film and Video. He also has an MFA in Filmmaking from the New York Film Academy. Currently he is working on his first documentary feature film about the Tayos Cave in Ecuador.
Optional language course
To complement the Communication Summer Academy, we offer the opportunity for students to participate in “Spanish Program” or “English for Specific Purposes: Communication Course” two weeks before the Communication Summer School starts.
The Spanish Course is designed for those who would like to learn Spanish with a special focus on communication skills and Ecuadorian cultural traditions. There will be 20 hours of classes weekly (40 hours in total) and social evening activities. The Spanish Survival Course will help you to develop your basic communication skills and will familiarize you with the local culture.
On the other hand, the English course will appeal to those students who wish to further develop their English language skills in the area of Journalism and Communication. It will provide journalistic English terms, mass media language, advertising effective vocabulary, social media structures, writing blogs techniques, and more. It will be taught by experienced UDLA professors from the Faculty of Languages. In order to participate in the English course you will be required to take a placement test or have the international B1 level certificate.
During the course, students will have the opportunity to participate in tourist activities that will allow them to explore the beauty of Quito. They will also take a trip to visit the equator at the Middle of the World and enjoy extraordinary views from one of the highest volcanos in Ecuador: Cotopaxi.
We encourage students to travel on their own in their free time with their new friends and host families. In Ecuador you can explore the grasslands and snow-capped volcanoes of the highlands; the dry tropical forests and mangroves of the coast; the rich diversity of the Amazon Region and of course the famous Galápagos Islands. It is easy to move around the country using very affordable public transportation which makes exploring perfect for student´s budget.
* This programme is subject to final confirmation